Post by account_disabled on Jan 10, 2024 9:34:22 GMT
The LGBTQIA+ community is already the target of various prejudices and stereotypes, and the fight to deconstruct them is part of their daily lives. A strategy that does not take this into account (or that, consciously or not, uses these precepts in a negative way) is doomed to failure. If you do not know the LGBTQIA+ public, but understand that your business can have more opportunities with them, try to involve them and learn more about their needs,
with actions such as: conducts surveys; search reports; follow the news; get closer to the reality of these people. Every effort is valid to acquire knowledge of the cause. It is also worth mentioning the importance Bank Email List of efforts to build a more diverse team in relation to this agenda. A large number of studies show that greater diversity in organizations comes with a series of business benefits.
And having LGBTQIA+ people on your team will help consolidate the organic learning of these demands. Do you want to learn how to include the community in your Marketing strategies from respect and consideration Then you should know what Rainbow Washing is to learn how to run inclusive and diverse campaigns as it should be! Share Edu AbreuRock author vector Author Edu Abreu Subscribe and receive the contents of our blog Receive first-source access to our bestyour inbox.